How to attract more members to your GIGAFIT fitness club
Get more customers into your gym by using a few simple strategies to attract attention and interest in your facility! Are you struggling to build your customer base and grow your gym’s numbers? If you’re looking for ways to attract more customers, lead generation is the key!
What is “lead generation” and what does it involve?
In simple terms, a “lead” refers to a potential customer. So lead generation is about focusing on acquiring as many potential customers as possible. Chances are, the more leads you generate, the more customers you can add to your list!
To generate leads and get more customers, you need to draw attention to your business. The more you stand out from the crowd, the more likely you are to attract the attention of potential customers. While getting more customers is the number one priority, we’ve put together a list of ways to generate more leads to grow your club and increase your revenue:
1. Pay attention to your customers
Have you considered approaching your existing customers to help you attract new ones? This is an idea that many business owners overlook. It can be easy to focus all your attention on getting new customers, rather than making the most of the customers you’ve already made happy. Here are a few ways to leverage your current customers to get the attention of other gym clients:
Make a name for yourself and get leads for your business through referrals. Make a name for yourself and get leads for your business through referrals. Make a name for yourself and get leads for your business from recommendations and reviews. How can you encourage them to celebrate your business? Ask them, motivate them and reward them.
Remind your customers why they love your gym, incentivize them with rewards, and express your gratitude for their support by delivering on promises made. This is how you will encourage your existing customers to spread the word about your club and attract new customers!
Increase Your Numbers
Get more leads when your customers start promoting your business for you! Even better than a referral is when your customers bring their friends to your gym! Can you offer a family membership? Offer a “bring a friend” promotion?
Find a strategy to turn one customer into four and watch your business grow!
2. Meet your community
If you want to grow your community, you need to meet them first! Expanding your network is the best way to get more gym clients.
Attend networking events, get a booth at a fitness conference, speak at seminars – do whatever it takes to meet people, connect with your community and spread the word about your gym.
The more people you meet, the more likely they will be interested in your business. You’ll quickly add more clients to your list by starting your relationships on a personal note.
3. Use traditional marketing
Although traditional marketing seems to be losing the battle to social media and automated marketing, it still has its place! These more modern approaches are the stars of lead generation, of course, but take your traditional marketing to the next level by adding a local twist.
Communities love their local media, so this is a great way to get your neighbors’ attention and get more leads. Is there a popular local publication you could place an ad in? Or could you submit an article to a community newspaper? Is there a local TV or radio show that might be interested in a profile of your business?
Your neighbors are your best customers, so getting leads by getting local attention is the way to generate leads like a pro!
4. Try automated marketing
How do you reach the most people with the least amount of time and money? Automate your marketing! Focus on lead generation to get more gym customers by growing your community through automation.
Simplify lead generation by getting the tools you need to integrate automation into your strategy.
5. Develop a social media strategy
Social media is a fantastic tool for business marketing and lead generation. They allow you to reach a large, targeted community with just a few clicks! You can establish yourself as an expert, grow your community and generate leads from a captivated audience. Here are a few ways social networks can make your lead generation strategy an effective method of attracting more customers to your gym:
Share content to keep your community engaged and another business stimulated. They will likely return the favor and you will receive more attention as well. It’s a win-win lead generation strategy!
Pay for ads
Facebook offers a feature called lead ads, which allows you to pay to target a specific audience. You can also ask this audience to provide their contact information so you can reach them via email. Anyone who sees your ad and provides their contact information is a potential customer (a new lead).
The advantage of this strategy is that since people are voluntarily providing their contact information, you know they are already interested in your business. This is a very effective way to generate leads, build your list and attract new customers to your gym!
Hold a contest
Want to create a buzz for your business while attracting new customers? Organizing a contest on social media can help you do just that! Choose a prize, set a deadline and publish it. You can ask participants to fill out a form, like and share your page or post, comment, or even perform a task like posting a photo!
Offer a great prize to get as many people as possible to participate! The more people who participate, the more attention your gym will get, which will help you build your lead list and take your gym to the next level.
It’s time to start generating those leads! By leveraging your existing community, focusing on marketing, building relationships, and developing your brand, you will have taken all the steps necessary to attract more customers to your gym. Once you’re generating leads like a pro, get ready to see your customer list and your revenue grow!