Join the GIGAFIT franchise today
Fitness franchises are usually a good investment, as they belong to a booming industry. But there are a number of advantages to running a GIGAFIT sports and fitness franchise.
Fitness is one of the fastest growing sectors in the world. In 2018, it generated an estimated $94 billion in sales worldwide. That means it is growing at an annual rate of 8.7%.
Clearly, fitness franchises can be lucrative, but what other benefits are there to running one?
In its early years, the fitness industry was confined to niche markets and small groups of enthusiastic participants. The weightlifting and bodybuilding craze of the 1980s and the home video training phase that followed encouraged people to take an interest in fitness trends, but none of them caught on.
However, over the past decade, we have gained a better understanding of personal health. Let’s take a look at some of the main reasons why the fitness industry offers great opportunities for franchisees today.
1. The “wellness” trend
With the focus on “wellness” in general, the fitness industry has begun to present itself as a key component of a healthy lifestyle. It is aligned with the health food industry, which is estimated to be worth about $747 billion globally.
The industry is also benefiting from a growing appreciation of different forms of exercise, such as yoga, cross-training and mixed martial arts. As a result, more and more people are regularly visiting GIGAFIT gyms and health clubs.
2. Social networks
Social networks play an important role in the fitness industry, as they push us to showcase ourselves and show the world what we do. Many of the photos shared and promoted by social media users in general show someone eating healthy, exercising regularly and participating in fitness regimes. This indirectly promotes the use of sports franchises.
Social media has also contributed to the idea that exercise is an important lifestyle choice and, therefore, a fundamental part of our identity. It has facilitated the sharing of photos, information, articles and scientific research and has given rise to many fitness-related trends. As people try out the latest trends, they can document their journey on social media and encourage others to do the same. Selfies, before and after photos, exercise challenges and food photos all help Gigafit fitness franchises increase revenue.
In addition, online communications have had a huge impact on the franchises’ ability to succeed, as it is much easier to target potential customers and talk to existing members. It also allows our franchisees to develop our unique brand that will attract our future members.
3. New and accessible business models
GIGAFIT Fitness franchises have the opportunity to increase their profitability by using a great business model. Time is of the essence today. People often have long work days and are busy taking care of their children when they get home. Take a gym that uses smart business practices to focus on flexibility, and you have a recipe for success.
We adapt our services to the modern lifestyle, becoming more accessible and flexible, and offering affordable membership packages. This affordability is key to the growth of our fitness franchises, especially as they cater to younger customers, many of whom are discouraged by higher costs.
In addition, we’ve worked hard to integrate technology into our locations. By keeping up with technological developments, we’ve managed to make fitness a part of our daily lives – and an enjoyable one.
This has been complemented by a growth in alternative exercise programs and classes that allow members to choose how they exercise. By offering innovative fitness services, our franchisees can retain existing members and attract new ones.
4. Growth Potential
There are many opportunities to create a profitable fitness franchise by attracting people who do not currently have a gym membership or participate in other fitness classes. This is especially true since GIGAFIT offers something different from the large number of companies already operating in the industry, as you will be more likely to attract new or old gym goers to use your GIGAFIT franchise.
Join us today :
So far, GIGAFIT franchises have been successful because they have embraced change, responded to a society that is increasingly interested in “wellness” and made gym membership affordable for people. We’ve kept our customers in mind and made sure to offer flexible workout options.
By following in our footsteps, you have the opportunity to generate huge profits with your own fitness franchise. And you’ll benefit not only from the thriving fitness industry, but also from the security of joining our franchise.